This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
About this resource
Topics | Business and Entrepreneurship |
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Keywords | marketing, business, business-and-entrepreneurship |
Added by | Grif on 8 Jan, 2016 |
Popularity | Used in 6 learning circles |
Format | Online Course |
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Creator | University of Illinois at Urbana-Champaign |
Website | https://www.coursera.org/learn/marketing-digital |
Language | English |
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